Creating effective communications & profitable opportunities for the legal profession
content creation | SEO digital marketing | event planning | newsletters | LinkedIn | training
Creating a presence
Navigating a business’s “brand” online and offline takes strategic consistent work through showcasing experience, proving expertise, building authority, and evidencing trust. There are many variables to each business: its perfect client, advantageous collaborations, and the culture that’s embedded into the brand’s ethos, framework, policies, and controls. If you are stuck as to how to grow your firm’s presence or at a crossroads in the business, or are part of a major change then Elaine is the perfect person to parachute in and bring your brand to life and to help and guide you drive your new and/or continued success.
Services
Content Creation
Elaine has written hundreds of blogs as a “ghost” for many organisations, CEOs and partners in law firms and the legal profession. An SEO specialist with a flair for reaching the right audience with researched keywords, whilst following Google’s guidelines. You won’t find GenAI in Elaine’s work.
SEO Digital Marketing
Your organisation’ s website is your heart and social media, lead magnets, email campaigns and events are the veins & arteries. Google analytics is the place to track and measure website traffic and then SEO, content creation and digital campaigns can work their magic. Watch your brand come alive.
Training
Speak to Elaine to enquire about her in-house training on marketing strategies, SEO, Google Analytics, copywriting, PR and event planning to give you and your team confidence in their abilities to boost your firm’s online presence.
Event Planning
Elaine has planned, prepared and delivered hundreds of events and can advise accordingly. Speakers, sponsors, venues, landing pages, marketing and sales. Don’t forget the post-event communication too! Organising events are no mean feat – but are the perfect way to connect, inform and grow.
Create content that engages and provides expertise, experience, authority & trust.
How to BE SEEN and stand out in a crowd
Welcome to Elaine’s World of limitless possibilities to elevate a brand, connect with a whole new audience, collaborate with like-minded people, and generate a profitable business. As we navigate the intricate tapestry of professional services with more regulations, compliance, and savvy clientele, we are constantly presented with more choices and online “noise”. Elaine can advise and guide your organisation’s voice to be seen and heard in an ocean of content.
Whether you need a gap analysis to highlight your organisation’s strengths and weaknesses through diving into data or require technical, expertise in ghostwriting for the press, website blogs, and case studies for marketing collateral, then Elaine is your person. As a specialist Google marketer, Elaine knows how to get your online content ranked effectively (and therefore in time GenAI could reference that content). You will have probably read Elaine’s articles in a variety of publications but not realised it was her as she’s been a ghostwriter for lawyers, CEOs, and other professionals for many years now. Discreet, intelligent, professional, and optimised for SEO, Elaine always follows Google’s E-E-A-T requirements.
Event planning takes months and hard graft to get right. Elaine has organised numerous events (in person and online) from start to finish, including chairing panels, hosting and presenting together with designing landing pages, marketing the event to get “bums on seats”, building relationships with sponsors, and of course using her “little black book” to welcome an extensive range of engaging and expert speakers to add value. Webinars, for example, are exceptional “lead magnets” that are simple to execute and showcase services and insights your business can offer.
Reviews
“Elaine is a highly energetic individual, with boundless passion for her projects, work, and life. Her drive and legal knowledge were put to good use in highlighting the importance of legal finance and compliance roles within law firms. Her dynamism has been apparent in the success of events linked to this – she is exceptional at making people feel included, going above and beyond to ensure that everyone feels welcome and comfortable.”
Ruth McLain
Finance Compliance Manager at Shoosmiths and ILFM Council
“I had the great pleasure of working with Elaine whilst she was at Darbys solicitors. She played a pivitol role in the Legal Network I managed. Amongst other things she was instrumental in connecting with, and managing key relationships with law firms we worked with. Her enthusiasm and energy for the role was faultless, and she could always be relied upon to get the job done. Her knowledge of various social media platforms and other marketing tools was notable, and I relied on her frequently to co-ordinate newsletters we circulated, and post regular articles on LinkedIn/Twitter. Her ability to network, understand the needs of various businesses and sort out a resolution for them is impressive. I would not hesitate to recommend Elaine.”
Emma Shotton
Personal Injury Solicitor and Business Development Lead at Osborne Morris & Morgan Solicitors
“What Elaine Pasini can do for you is pure magic! Elaine is fantastic, a bundle of energy and positivity, who seriously knows her stuff! Elaine is a rare combination of endless technical knowledge but also fabulous creativity. Her writing skills are second to none (and I’ve tried a few) but most importantly she really cares about your business and is one of the biggest supporters out there. I wouldn’t be without her now and will recommend her until the cows come home. Her work has enhanced the quality of our brand and increased engagement beyond our expectations – oh did I say she is a really lovely human too! Thank you Elaine..”
Laura Severn
Director at LMP Law
“Elaine catapulted in and helped us with our brand awareness when we worked at AllSquare Law. As the Business Development and Marketing Manager, she was able to work out a marketing strategy that encompassed SEO content for our new website, social media scheduling, CRM effectiveness, lead generation through business development, whilst publishing technical and engaging monthly newsletters. Elaine is a tenacious and focused individual who listens to the needs of businesses and delivers with a smile!”
Andy Goater
Operations Manager Debt Recovery at SE Solicitors
From the blog
Stay up to date with the latest news and updates from Elaine’s blog.
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Lawyers, Paralegals and Business Support Professionals
Insurers for Professional Indemnity and AI
Mental Health Gurus
ADHD and Neurodiverse Specialists
Cashflow & Finance Experts
Cybercrime and AML / Fraud Experts
Banking Professionals
and more…..
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Contact Elaine
hello@elainepasini.com
Marlow & London
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