Why Choose Me?
Legal Marketing & Communications Specialist
There aren’t many freelance marketing consultants on LinkedIn who have a legal background, are SEO & AEO specialists, can write thorough researched, informative and authoratitive articles, strategise full marketing campaigns, build qualified CRM leads, plan events (and host them on the day), create business relationships as well as drill down into analysing and measuring data.
Elaine is a trusted partner that can parachute into a firm, do a gap-analysis of clients, leads, sales and marketing, and offer solutions that (with low hanging fruit) complement long term profits and brand success.
My Story
From Law A-Level student to running my own award winning SEO Digital Marketing Agency, my odyssey has been one of constant learning and a passion for words, law, search engine optimisation and people.
I was the founder and director of Pickled Ginger, a small but mighty company that focused solely on SEO. It was an incredible period of growth for me and my team, but the pull of law and writing was stronger than website seo and Google Analytics on its own.
My time in between has been in-house at Diageo (Paralegal), BP Collins LLP (Legal Assistant in Litigation), Darbys (Client Relationship Manager), and more recently as Head of Communications at the Institute of Legal Finance & Management.
Elaine Pasini, Freelance Fractional Marketing Director to Law Firms and Professional Services
Website Google Analytics are an excellent way of measuring your digital marketing campaigns through website traffic analysis
Content Creation
Ghostwriting, researched articles, whitepapers, case studies, website copy and website blogs. Elaine can offer limitless possibilities for your organisation when it comes to creating content that follows Google’s E-E-A-T aligned to AEO (Answer Engine Optimisation)
Communications
Elaine is a senior leader in the field of legal professional communications. She parachutes in, offers a strategy and sets out to achieve it through various tailored deliverables and an armoury of tools.
Marketing Strategy
Gap analysis is key to understanding where Elaine can help your firm succeed. Through data analysis, market research, and internal comms, an effective marketing strategy is born and Elaine can leave in your hands or help you deliver it.
Communications & Marketing for Law Firms & Professional Services
If you are looking for inspiration, motivation and energy in your business, get in touch with Elaine, a professional communications director consultant to the legal profession.