Our services
How to generate leads, gain new business, and become a leading authority in your field with effective marketing strategies.
Content Creation
Don’t rely on GenAI for your website content, blogs, articles or press releases. Your brand’s tone is more important than a robotic and dull script. As an SEO content specialist Elaine can write informed, researched long articles, as well as sassy sales and social media copy that meet your target clientele’s needs, whilst ranking effectively in search engine results pages (both on Google and GenAI citations). Remember, tailored content is great for brand awareness, SEO, generating leads, building trust and authority, engaging clients and affiliates, as well as standing out from your competitors. Content creation involves copy, media, podcasts, YouTube, infographics and other creative designs to help your business plans for future growth.
SEO Digital Marketing
SEO and GenAI copy is perfect for long term brand authority. Elaine can advise and implement Google Business Profiles for your local audience, use her knowledge and software for keyword research, write copy that gets found in a search (and highlighted by Google), as well as implement the correct meta descriptions, and impart accessibility tricks to keep Google and the Equality Act 2010 happy. Digital marketing using SEO techniques helps grow a brand’s authority, expertise and experience through a long term strategy. Google Analytics 4 (GA4) analytics can thereafter be measured to see website traffic from various sources, to tweak or continue the marketing plan. It’s always fascinating seeing where your website traffic comes from (social media, mobile v desktop, newsletter clicks, “about us” page, blogs and of course your “homepage”. Homepages are often the first page for website traffic to come in so it’s worth using that page to your advantage.
Event Planning
Whether that’s organising online webinars to build on your CRM’s data, or hosting full day and night events, Elaine has you covered. She has organised, planned, spoken at and marketed them all. Free online events are the perfect marketing tool for brand awareness, generating leads and conversions. If you are offering free resources or special offers in return for contact information, your database of clients and prospects will grow as well as your cashflow and profits. Negotiating venue costs, using software (eg. Zoom & Teams), finding remarkable speakers, writing event programmes, gaining like-minded sponsors, working on business development, database building, generating leads, getting bums on seats, and never forgetting the after event marketing – Elaine can advise, implement, manage and make it happen.
LinkedIn & Newsletters
The use of LinkedIn as a social media platform for recruiting, finding clients, collaborating with referrers, hooking-up with potential sponsors is part of a business’s overall marketing and sales strategy. If your company’s business LinkedIn profile has over 150 followers and/or connections you may well have access to LinkedIn Newsletters. Other forms of newsletter distribution are perfect for cost-effective marketing strategies allowing you to share your industry knowledge with clients, stakeholders, and prospects. Your only real costs are the content and distribution. Missing out on many opportunities if you’re not already using your CRM effectively when it comes to LinkedIn marketing and newsletters.
Stand out from your competitors
In a sea of content, how does your firm stand out in a crowd? Is your website old, with dull and prescriptive copy? Are you utilising your website effectively to help your ideal clients find you on an online search? When they land on your site, how long does it take to download? Is there enough transparency (esp if you are a law firm that’s regulated by the SRA)? Is your site accessible and therefore aligning with the Equality Act 2010?
You want to build on your business, bring in new talent, new business, investors and collaborations?Elaine’s vast experience in law, business development, marketing, event planning, and SEO gives you the tools your company and colleagues need to stand out from your competitors.
TRAINING – Elaine offers bespoke and tailored in-house training on SEO, Copywriting, Social Media, Marketing and Event Planning. Please contact Elaine for an informal chat. Elaine makes marketing and business development easy to understand and implement, plus Elaine has worked in private practice for many years so understands the client work v billable hour targets and new business headaches!